Author Archives: Peter van der Sluijs

• Is the old web dying?

  Posted on May 10, 2012 by Peter van der Sluijs

  We’ve only just got used to the new web and now apparently it’s disappearing. Brendan Cooper, who must be a guru as he appeared on Radio 4 recently, comments on some of the changes. It’s easy to hyperventilate about the … Continue reading →

  Posted in Commentary | 2 Comments

• Award season

  Posted on May 4, 2012 by Peter van der Sluijs

  It’s award season again bringing some wonderful opportunities to have yourself, your company or your products recognised as exceptional either in itself or for its contribution to the industry and society. It’s a lot of fun, it doesn’t cost anything … Continue reading →

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• ECSN Marketing Communications Leadership Group

  Posted on April 30, 2012 by Peter van der Sluijs

  The Electronic Component Supply Network (ecsn)  has formed a Marketing Communications Leadership Group which initially consists of  Nick Foot of Billings Europe, Brian Harding of Ismosys and myself. This is an extremely positive move from a popular and well-supported organization. … Continue reading →

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• How long should a blog post be?

  Posted on March 23, 2012 by Peter van der Sluijs

  The International Association of Business Communicators recently ran an interesting LinkedIn discussion and a poll on the subject of the ideal length of a blog post.  Half the respondents to the poll felt that 2-400 words was about right – … Continue reading →

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• Black is the new Green

  Posted on March 13, 2012 by Peter van der Sluijs

  ‘Sustainable’ has to mean financially as well as environmentally sustainable. With energy costs rising, it is becoming easier to build a business case for energy saving.  Eco and clean technology PR specialists should always major on the money angle. We … Continue reading →

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• Authenticity is king in social networking

  Posted on February 6, 2012 by Peter van der Sluijs

  coolux Media Systems has the best structured and most effective social networking strategy of any business-business technology company I’ve seen. Coolux provides real-time, on-location media control, compositing, editing, and 3-D image processing solutions, and its three-tier online approach is open … Continue reading →

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• Events: my tip for 2012

  Posted on January 24, 2012 by Peter van der Sluijs

  2012 shows no slackening in the number of exhibitions, conferences and events, at least in the two industries in which Neesham is a PR specialist: semiconductors and digital signage. It is an electronica year and this event will be as … Continue reading →

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• 3M vehicle wrapping film spreads the word for Richard Parks’ successful 737 Challenge

  Posted on December 22, 2011 by Peter van der Sluijs

  Wrapped by Signs Express, an eye-catching Audi A1 has been turning heads on UK roads and is now a competition prize raising money for Marie Curie Cancer Care Bracknell, UK, 20 December 2011 – Diversified technology company 3M is proud … Continue reading →

  Posted in 3M Commercial Graphics, Press releases | Leave a comment

• Should you be selling online?

  Posted on December 16, 2011 by Peter van der Sluijs

  If you’d asked me even a year ago if a technology PR specialist would have a need to sell online you’d have got a resounding NO. But our 2012 Social Media Action Days will be bookable and payable online. Online selling … Continue reading →

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• Social, Media, Action!

  Posted on December 2, 2011 by Peter van der Sluijs

  Guest blog by Brendan Cooper, Neesham’s Social Media strategist What did the man say, if you give someone a fish you feed them for a day, but if you teach them to fish you feed them for life? Well, the Social … Continue reading →

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