The Neesham Blog

• Authenticity is king in social networking

  Posted on February 6, 2012 by Peter van der Sluijs

  coolux Media Systems has the best structured and most effective social networking strategy of any business-business technology company I’ve seen. Coolux provides real-time, on-location media control, compositing, editing, and 3-D image processing solutions, and its three-tier online approach is open … Continue reading →

• Events: my tip for 2012

  Posted on January 24, 2012 by Peter van der Sluijs

  2012 shows no slackening in the number of exhibitions, conferences and events, at least in the two industries in which Neesham is a PR specialist: semiconductors and digital signage. It is an electronica year and this event will be as … Continue reading →

• Should you be selling online?

  Posted on December 16, 2011 by Peter van der Sluijs

  If you’d asked me even a year ago if a technology PR specialist would have a need to sell online you’d have got a resounding NO. But our 2012 Social Media Action Days will be bookable and payable online. Online selling … Continue reading →

• Resourcing it

  Posted on November 24, 2011 by Peter van der Sluijs

  The conclusion of the first Social Media Action Day (held 23 November) was that getting adequate resources to support a Social Media programme is still a huge challenge for many organisations. The answer is to put together a structured Digital … Continue reading →

• Accountability

  Posted on November 15, 2011 by Peter van der Sluijs

  The phone hacking scandal has done the press, especially in the UK, no favours, but paradoxically also demonstrates one of its great strengths– accountability. In an organisation like News International, it is easy to identify individuals who can be called … Continue reading →

• Get out more

  Posted on November 1, 2011 by Peter van der Sluijs

  My teenage daughters use Facebook to strengthen, rather than replace, relationships that they’ve made in the real world. They chat most to people that they see regularly anyway, or use it to stay in touch with friends that have moved … Continue reading →

• Friday’s tips for a great PR image

  Posted on October 7, 2011 by Beky Cann

  It’s Friday, so there’s only four tips today, but following on from the  article on PR photography on Monday, here are the last four Dos when it comes to photos for editorial use: Do – if you can’t locate original … Continue reading →

• Thursday’s five tips for a great PR image

  Posted on October 6, 2011 by Beky Cann

  Following on from article on press release photos on Monday, here are some Dos and Don’ts when it comes to photos for editorial use: Do – find out what format and size of picture the publication prefers – generally JPGs … Continue reading →

• Wednesday’s five tips for a great PR image

  Posted on October 5, 2011 by Beky Cann

  Following on from article on photography for press releases on Monday, here more Dos and Don’ts when it comes to photos for editorial use: Don’t – those that think it’s OK to send holiday snaps for your agency to crop … Continue reading →

• Tuesday’s five tips for a great PR image

  Posted on October 4, 2011 by Beky Cann

  Following on from my post on PR images on Monday, here are some Dos and Don’ts when it comes to photos for editorial use: Do – “editorial use” means that an image will be used as a descriptive visual reference … Continue reading →

• LSI Introduces Highly Integrated Axxia Communication Processor to Accelerate Mobile Broadband
• Avnet Memec appoints new member of applications engineering team
• Unleashing Multichannel.growth and investment strategies explored at Internet Retailing Expo (IRX) 2012

• Authenticity is king in social networking
• Events: my tip for 2012
• Should you be selling online?

• Search for: