The Neesham Blog
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pedal4socialmedia
Combining digital marketing with traditional semiconductor industry PR techniques has enabled two guys from Silica to raise a phenomenal amount of money for charity and launch a competition to inspire the next generation of electronics engineers. As with many crazily … Continue reading
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Is the old web dying?
We’ve only just got used to the new web and now apparently it’s disappearing. Brendan Cooper, who must be a guru as he appeared on Radio 4 recently, comments on some of the changes. It’s easy to hyperventilate about the … Continue reading
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Award season
It’s award season again bringing some wonderful opportunities to have yourself, your company or your products recognised as exceptional either in itself or for its contribution to the industry and society. It’s a lot of fun, it doesn’t cost anything … Continue reading
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ECSN Marketing Communications Leadership Group
The Electronic Component Supply Network (ecsn) has formed a Marketing Communications Leadership Group which initially consists of Nick Foot of Billings Europe, Brian Harding of Ismosys and myself. This is an extremely positive move from a popular and well-supported organization. … Continue reading
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How long should a blog post be?
The International Association of Business Communicators recently ran an interesting LinkedIn discussion and a poll on the subject of the ideal length of a blog post. Half the respondents to the poll felt that 2-400 words was about right – … Continue reading
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Black is the new Green
‘Sustainable’ has to mean financially as well as environmentally sustainable. With energy costs rising, it is becoming easier to build a business case for energy saving. Eco and clean technology PR specialists should always major on the money angle. We … Continue reading
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Authenticity is king in social networking
coolux Media Systems has the best structured and most effective social networking strategy of any business-business technology company I’ve seen. Coolux provides real-time, on-location media control, compositing, editing, and 3-D image processing solutions, and its three-tier online approach is open … Continue reading
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Events: my tip for 2012
2012 shows no slackening in the number of exhibitions, conferences and events, at least in the two industries in which Neesham is a PR specialist: semiconductors and digital signage. It is an electronica year and this event will be as … Continue reading
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Should you be selling online?
If you’d asked me even a year ago if a technology PR specialist would have a need to sell online you’d have got a resounding NO. But our 2012 Social Media Action Days will be bookable and payable online. Online selling … Continue reading
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Resourcing it
The conclusion of the first Social Media Action Day (held 23 November) was that getting adequate resources to support a Social Media programme is still a huge challenge for many organisations. The answer is to put together a structured Digital … Continue reading
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