The Neesham Blog

• Accountability

  Posted on November 15, 2011 by Peter van der Sluijs

  The phone hacking scandal has done the press, especially in the UK, no favours, but paradoxically also demonstrates one of its great strengths– accountability. In an organisation like News International, it is easy to identify individuals who can be called … Continue reading →

• Get out more

  Posted on November 1, 2011 by Peter van der Sluijs

  My teenage daughters use Facebook to strengthen, rather than replace, relationships that they’ve made in the real world. They chat most to people that they see regularly anyway, or use it to stay in touch with friends that have moved … Continue reading →

• Friday’s tips for a great PR image

  Posted on October 7, 2011 by Beky Cann

  It’s Friday, so there’s only four tips today, but following on from the  article on PR photography on Monday, here are the last four Dos when it comes to photos for editorial use: Do – if you can’t locate original … Continue reading →

• Thursday’s five tips for a great PR image

  Posted on October 6, 2011 by Beky Cann

  Following on from article on press release photos on Monday, here are some Dos and Don’ts when it comes to photos for editorial use: Do – find out what format and size of picture the publication prefers – generally JPGs … Continue reading →

• Wednesday’s five tips for a great PR image

  Posted on October 5, 2011 by Beky Cann

  Following on from article on photography for press releases on Monday, here more Dos and Don’ts when it comes to photos for editorial use: Don’t – those that think it’s OK to send holiday snaps for your agency to crop … Continue reading →

• Tuesday’s five tips for a great PR image

  Posted on October 4, 2011 by Beky Cann

  Following on from my post on PR images on Monday, here are some Dos and Don’ts when it comes to photos for editorial use: Do – “editorial use” means that an image will be used as a descriptive visual reference … Continue reading →

• What makes a great PR image?

  Posted on October 3, 2011 by Beky Cann

  Submitting a quality photo, diagram or illustration for editorial use alongside a press release, article or case study can determine the size, positioning and prominence of resulting coverage on a page – both print and online. If you’ve got a … Continue reading →

• Online ISN’T displacing print

  Posted on September 15, 2011 by Peter van der Sluijs

  The UK’s top three newspaper websites are seeing very fast growth – but the associated print editions are doing no worse than the rest. The papers showing the biggest falls in print circulation also have weak websites. The Daily Mail … Continue reading →

• Using Events to Generate Content That Just Keeps Giving

  Posted on September 2, 2011 by Nicki Langley

  The September – November period is events season and if you or your colleagues are attending or participating in one of the many trade shows and seminars then you can use the event to generate content that just keeps giving. … Continue reading →

• Ownership of Social Media programs

  Posted on August 19, 2011 by Peter van der Sluijs

  Our Social Media adviser, Brendan Cooper, wrote a thought-provoking piece on ownership of company social media programs. His conclusion gets it about right. There is a clear role for agencies, but the programs should be owned in-house. Most consumer advertising … Continue reading →

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• Carlo Gavazzi Expands UK Team

• pedal4socialmedia
• Is the old web dying?
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