UKEA/ECSN Social Media Action Day

14 June 2012 : Holiday Inn, Brighton

An exclusive Social Media Action Day for ECSN and UK Electronics Alliance members, delivered by social media strategist Brendan Cooper and electronics PR specialist Peter van der Sluijs. The day mixes  ‘taught’ sessions where Brendan and Peter will share their experience and private ‘hands-on’ time where you put what you’ve heard into practice. You can work together with other participants, or on your own – you choose, but either way your tutors are on hand to help. Each session is focused around an industry sector to improve relevance.

To follow-up, Brendan will schedule 30-day and 60-day phone tutorials to help you put your plan into practice. Optionally, he can visit you onsite for half a day.

During the day, Brendan will cover

• A review of the major tools, and how to choose which to use
• Strategy stages:
• Where are you now?
• Internally
• Externally
• Where do you want to be?
• What do you want to do?
• Who do you want to talk to?
• Why would they listen?
• How do you reach them?
• How are you going to get there?
• Set objectives
• List tactics

Who?

Tutors are:

• Brendan Cooper, Neesham’s specialist Social Media consultant who has implemented social media programs for top consumer brands
• Peter van der Sluijs, Managing Director of Neesham with over 20 years  experience as an electronics PR specialist

Where?

At the Holiday Inn in Brighton. The ECSN dinner is the same evening, so you can stay around for that if you like. Ask about booking overnight rooms at the ECSN rate.

How much?

The cost of the seminars is £350 + VAT with a reduction to £175 for a second delegate from the same company. Members of the following organisations receive a 15% discount – enter the code supplied in brackets at checkout.

• Electronics Yorkshire (EY)
• ECSN (ECSN)
• COG (COG)
• GAMBICA (GAMBICA)
• Intellect (INTEL)
• NMI (NMI)
• Welsh Electronics Forum (WEF)