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	<title>Neesham Public Relations</title>
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		<title>LSI Introduces Highly Integrated Axxia Communication Processor to Accelerate Mobile Broadband</title>
		<link>http://www.neesham.co.uk/lsi-introduces-highly-integrated-axxia-communication-processor-to-accelerate-mobile-broadband/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lsi-introduces-highly-integrated-axxia-communication-processor-to-accelerate-mobile-broadband</link>
		<comments>http://www.neesham.co.uk/lsi-introduces-highly-integrated-axxia-communication-processor-to-accelerate-mobile-broadband/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 14:02:16 +0000</pubDate>
		<dc:creator>Jenny Timms</dc:creator>
				<category><![CDATA[Press releases]]></category>

		<guid isPermaLink="false">http://www.neesham.co.uk/?p=1272</guid>
		<description><![CDATA[LSI hospitality suite AV76 &#8211; MWC, Barcelona AXM2500 reduces power consumption and physical space requirements; helps service providers seamlessly deploy heterogeneous networks and contend with data growth MILPITAS, Calif., 21 February 2012 &#8211; LSI Corporation (NYSE: LSI) today announced the &#8230; <a href="http://www.neesham.co.uk/lsi-introduces-highly-integrated-axxia-communication-processor-to-accelerate-mobile-broadband/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>LSI hospitality suite AV76 &#8211; MWC, Barcelona</p>
<p>AXM2500 reduces power consumption and physical space requirements; helps service providers seamlessly deploy heterogeneous networks and contend with data growth</p>
<p>MILPITAS, Calif., 21 February 2012 &#8211; LSI Corporation (NYSE: LSI) today announced the AXM2500, the latest addition to its Axxia(tm) Communication Processor family. Designed for wireless access and mobile backhaul applications, the highly integrated AXM2500 combines traffic management, security and packet processing capabilities, the bridging function of an Ethernet switch, and the transport and internetworking functions of a multiservice processor in a single device.</p>
<p>As mobile broadband use driven by tablets and smartphones continues to grow and networks transition from 2G/3G to LTE and LTE-Advanced, operators need cost- and power-efficient solutions to migrate backhaul from legacy systems to IP-based networks. Mobile backhaul networks move traffic between cellular base stations and the core of the wired network, and are under increasing pressure as mobile broadband traffic continues to grow.</p>
<p>Designed for mobile applications such as indoor and outdoor microwave units, cell-site routers, packet transfer nodes and backhaul, the AXM2500 communication processor offers: * Lower power consumption and space requirements by integrating packet processing, security and switching features, which provides increased security and capabilities * Programmable flexibility and deterministic performance through the combination of PowerPC(r) 476FP processors and LSI hardware acceleration engines * Software compatibility with the entire Axxia product family, allowing software reuse across a range of solutions</p>
<p>&#8220;Service providers are rapidly migrating to IP-based backhaul to save costs and increase capacity,&#8221; said Noy Kucuk, vice president, marketing, Networking Components Division, LSI. &#8220;At the same time, the growth in mobile broadband is increasing the need for intelligence to be distributed throughout the network. The integrated AXM2500 meets all of these needs.&#8221;</p>
<p>The AXM250, manufactured in 28nm process technology, also features enhanced security through its on-chip secure system. Integrating security features directly into the communication processor increases robustness by reducing possible points of attack.</p>
<p>&#8220;Managing costs while meeting the ever-increasing demand for mobile broadband is a key challenge,&#8221; said Mark Hung, research director, Gartner. &#8220;Operators will benefit from more integrated IC solutions for mobile infrastructure systems, as they can reduce cost while migrating to 4G networks.&#8221;</p>
<p>The LSI(r) AXM2500 communication processors will be available to networking manufacturers in the second quarter of 2012. Information on the new product will be available at the LSI hospitality suite AV76 at the GSMA Mobile World Congress in Barcelona, Spain, 27 February to 1 March. The LSI stand is located midway along the Avenue near the crosswalk between the Courtyard and Hall 8 of the exhibition.</p>
<p>For more information on LSI and the company&#8217;s products, visit <a href="http://www.lsi.com." >www.lsi.com.</a></p>
<p>About LSI LSI Corporation (NYSE: LSI) designs semiconductors and software that accelerate storage and networking in datacenters and mobile networks. Our technology is the intelligence critical to enhanced application performance, and is applied in solutions created in collaboration with our partners. More information is available at <a href="http://www.lsi.com." >www.lsi.com.</a></p>
<p>LSI, the LSI and Design logo and Axxia are trademarks or registered trademarks of LSI Corporation. All other brand or product names may be trademarks or registered trademarks of their respective companies.</p>
<p># # #</p>
<p>Nicki Langley Neesham PR +44 (0) 1296 628180 <a href="mailto:nickil@neesham.co.uk">nickil@neesham.co.uk</a></p>
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		<title>Avnet Memec appoints new member of applications engineering team</title>
		<link>http://www.neesham.co.uk/avnet-memec-appoints-new-member-of-applications-engineering-team/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=avnet-memec-appoints-new-member-of-applications-engineering-team</link>
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		<pubDate>Fri, 17 Feb 2012 09:36:32 +0000</pubDate>
		<dc:creator>Jenny Timms</dc:creator>
				<category><![CDATA[Avnet MEMEC]]></category>

		<guid isPermaLink="false">http://www.neesham.co.uk/?p=1269</guid>
		<description><![CDATA[Poing, Germany, 17 February 2012 – Avnet Memec today announced the appointment of Jan Nordling as its new applications engineer for the Nordic and Estonia regions. “To support strong growth in the Nordic and Estonia regions, Avnet Memec needs to &#8230; <a href="http://www.neesham.co.uk/avnet-memec-appoints-new-member-of-applications-engineering-team/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Poing, Germany, 17 February 2012 – Avnet Memec today announced the appointment of Jan Nordling as its new applications engineer for the Nordic and Estonia regions.</p>
<p>“To support strong growth in the Nordic and Estonia regions, Avnet Memec needs to expand its technical support team further,” commented Jan Malmgren, Nordic Sales Director for Avnet Memec.  “Jan has outstanding experience supporting advanced processor designs as well as a background in ZigBee, Bluetooth, WLAN and USB technologies, which makes him the perfect candidate to accelerate our growth throughout the region.”</p>
<p>Jan joins Avnet Memec from NXP where he worked as a Senior FAE supporting ARM-based microcontrollers and processors for the distribution market.  He will be based in Avnet Memec’s office in Sundbyberg near Stockholm and will provide design support to customers throughout the Nordic region and Estonia.</p>
<p>About Avnet Memec Avnet Memec, a business unit of Avnet Electronics Marketing EMEA, is a highly specialised semiconductor distributor, operating on a pan-European basis and employing a significant number of engineers to support customers’ design efforts. Avnet Memec specialises in highly innovative suppliers and technologies, which will help a variety of customers to differentiate their designs. Its area of specialisation extends from Analog and Microcontrollers to RF, Datacom and Networking. The business unit operates out of 31 offices in 19 European countries and represents major semiconductor franchises on a pan-European basis. <a href="http://www.avnet-memec.eu" >www.avnet-memec.eu</a></p>
<p>Press Contact: Nicki Langley &#8211; Neesham Public Relations Tel: +44 (0) 1622 210080 Email: <a href="mailto:nickil@neesham.co.uk">nickil@neesham.co.uk</a></p>
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		<title>Unleashing Multichannel.growth and investment strategies explored at Internet Retailing Expo (IRX) 2012</title>
		<link>http://www.neesham.co.uk/unleashing-multichannel-growth-and-investment-strategies-explored-at-internet-retailing-expo-irx-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=unleashing-multichannel-growth-and-investment-strategies-explored-at-internet-retailing-expo-irx-2012</link>
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		<pubDate>Wed, 15 Feb 2012 14:51:31 +0000</pubDate>
		<dc:creator>Neesham Team</dc:creator>
				<category><![CDATA[Internet Retailing]]></category>
		<category><![CDATA[Press releases]]></category>

		<guid isPermaLink="false">http://www.neesham.co.uk/?p=1267</guid>
		<description><![CDATA[Inspiring conference streams, expert exhibitor showcases and hands-on workshops help visitors put visions into practice London, UK, 15 February 2012 &#8211; Internet Retailing Events today announced the latest updates to Internet Retailing Expo&#8217;s jam-packed programme of free to attend conferences, &#8230; <a href="http://www.neesham.co.uk/unleashing-multichannel-growth-and-investment-strategies-explored-at-internet-retailing-expo-irx-2012/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Inspiring conference streams, expert exhibitor showcases and hands-on workshops help visitors put visions into practice</p>
<p>London, UK, 15 February 2012 &#8211; Internet Retailing Events today announced the latest updates to Internet Retailing Expo&#8217;s jam-packed programme of free to attend conferences, workshops and supplier demonstrations. The two-day event at the NEC, Birmingham, 21-22 March, aims to delve deep into the world of multichannel to analyse the diverse growth and investment opportunities for businesses in the maturing digital age. The Innovation Pavilion, new for 2012, will see PayPal lead the way in a video supplier showcase, open to all exhibitors that have launched a service or technology platform in the past 12 months. Also, unmissable workshops hosted by Shutl, SLI Systems, ClickTale and Colbenson will provide practical training to ensure attendees leave with tangible, demonstrable skills.</p>
<p>Innovation Pavilion This new feature for IRX 2012 provides an opportunity for suppliers to present their latest and greatest offerings in front of editors from Internet Retailing magazine and visitors on the IRX floor. Visitors will have the opportunity to meet and quiz the suppliers and each presentation will be filmed for posting online after the show.</p>
<p>As part of a partnership agreement with IRX, members of the Herefordshire and Worcestershire Chamber of Commerce will benefit from a 50 per cent discount on presenting in the Innovation Pavilion. Members will also receive a 15 per cent discount on stand rates and a dedicated Chamber lounge on the show floor.</p>
<p>Event Director, Mark Pigou, commented: &#8220;Our partnership with the Herefordshire and Worcestershire Chamber of Commerce will open the doors for more regional businesses seeking to take advantage of this fast growing sector, to learn about the new opportunities available to them and to develop a competitive edge. We look forward to welcoming them to the show.&#8221;</p>
<p>IRX is also supported by the IMRG (Interactive Media in Retail Group), the UK&#8217;s recognised authoritative voice of e-retail, supporting and promoting online shopping and digital commerce since 1990. IMRG members will receive a 40 per cent discount on Innovation Pavilion registration.</p>
<p>Workshops at a glance</p>
<p>&#8220;Putting the rocket into your business&#8221;, March 21st &#8211; 10.30am &#8211; Workshop Room A</p>
<p>Tom Allason Founder &#038; CEO, Shutl, will facilitate a dedicated workshop for marketing, ecommerce and multichannel executives exploring the true value of offering 90-minute delivery and convenient 1-hour windows of the shopper&#8217;s choice.  The group will look at implementation best practices, as well as how to optimise such a service. </p>
<p>&#8220;Site Search and the User Experience&#8221;, March 21st &#8211; 2.00pm &#8211; Workshop Room B</p>
<p>SLI Systems will be giving three 30 minute presentations. The first will help visitors discover why site search is an essential aspect of an ecommerce site and best practices to improve the user experience. The second will help visitors learn how to stay connected with customers by using site search on their mobile site and linking with social media channels. The third presentation will provide expert best practices for using site search analytics and how to test different layout options to optimise site search.</p>
<p>&#8220;Beyond Web Analytics: How Behavioural Analytics are Changing the Game,&#8221; March 22nd &#8211; 10.30am &#8211; Workshop Room A</p>
<p>Marc Kenigsberg, VP Marketing at ClickTale, will run a workshop for Online Marketing Managers and website owners, focusing heavily on practical applications of customer experience analytics. Mark will discuss the value of behavioural analytics, how to use this data to effectively analyse and optimise different marketing channels, integration with current data ecosystems. He will also focus on real life experience and customer case studies.</p>
<p>&#8220;The Empathy Project: using social media to predict the future,&#8221; March 22nd &#8211; 1.30pm &#8211; Workshop Room A</p>
<p>Ángel Maldonado, Founder and head of Colbenson, and John Tomlinson, Head of communications at Colbenson, will provide insight into the The Empathy Project, an innovative research project which investigates ways to mine the incredibly rich source of data in Twitter to improve customer insight. The workshop will address the unique opportunity that Twitter offers to business, how Twitter can help build knowledge and understanding of customers, how Twitter can help anticipate future demand, how businesses can take advantage of this opportunity to add value, and how they can use this to build empathy into online service delivery.</p>
<p>Free to attend conferences The conference programme running over the two days is now finalised and the full speaker line up, with profiles and presentation summaries, is available via the IRX web site. In brief: * Fast Track Conference: an ideal learning and inspiration opportunity for people looking to make their first step (or first major commitment) to digital channels * Enterprise Conference: for people already selling online and the larger enterprise who are already very capable and successful &#8211; but who want even more * Mobile and Social Commerce Conference: reaching into mobile and social channels, how they&#8217;re radically reshaping retail, and what they bring separately and together to the retailing community. * Customer Experience Conference: how to create a rounded, integrated view of the customers&#8217; experience, how to shape and exploit this</p>
<p>- Ends -</p>
<p>About Internet Retailing Expo (IRX) IRX is a two-day trade event that combines a traditional trade show floor with an unrivalled programme of learning and training opportunities. IRX is the only opportunity to blend marketing with technology, logistics with customer-facing design, mobile with in-store experience: in short, the full gamut of skills and capabilities to sell in the multi-channel era.  IRX is brought to you by the same team that organises the annual Internet Retailing Conference and that delivers the UK&#8217;s most widely read weekly digital news service and the leading print magazine in the country for online and multichannel retailers. For further information, please contact <a href="mailto:info@internetretailing.net">info@internetretailing.net</a> or visit <a href="http://www.internetretailingexpo.com/" >http://www.internetretailingexpo.com/</a></p>
<p>Press contact: Beky Cann Neesham Public Relations Tel: +44 (0) 1296 628180 Email: <a href="mailto:bekyc@neesham.co.uk">bekyc@neesham.co.uk</a></p>
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		<title>First wave of speakers announced at Screenmedia expo 2012</title>
		<link>http://www.neesham.co.uk/first-wave-of-speakers-announced-at-screenmedia-expo-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=first-wave-of-speakers-announced-at-screenmedia-expo-2012</link>
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		<pubDate>Tue, 14 Feb 2012 14:47:55 +0000</pubDate>
		<dc:creator>Neesham Team</dc:creator>
				<category><![CDATA[Press releases]]></category>

		<guid isPermaLink="false">http://www.neesham.co.uk/?p=1264</guid>
		<description><![CDATA[The Screen returns for digital bus tour to Westfield Stratford City and London Olympic Park London, UK, 14 February 2012 &#8211; The first round of confirmed speakers has been announced for Screenmedia expo 2012, taking place 16-17 May at Earls &#8230; <a href="http://www.neesham.co.uk/first-wave-of-speakers-announced-at-screenmedia-expo-2012/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The Screen returns for digital bus tour to Westfield Stratford City and London Olympic Park</p>
<p>London, UK, 14 February 2012 &#8211; The first round of confirmed speakers has been announced for Screenmedia expo 2012, taking place 16-17 May at Earls Court 2, London. Speakers will address informative issues that fall within the four key education programme channels &#8211; Connected Screenmedia, Connected Content, Interactive Connection and Smart Connections. Other event highlights include a special pre-expo briefing run by The Screen that will tour both Westfield Stratford City and London Olympic Park.</p>
<p>&#8220;We&#8217;re looking forward to building on the success of last year&#8217;s education programme,&#8221; commented Mark Pigou, show director, Screen Events Ltd. &#8220;2012 is set to be even better, and we&#8217;re excited by the quality and diversity of the speaker line-up announced so far &#8211; no sales pitches or repetitive speeches in sight.&#8221;</p>
<p>He continued, &#8220;Screenmedia expo 2012, as a whole, will be the hub for all the latest and greatest screenmedia technologies and applications.  We&#8217;re optimistic that this will be a record year for the expo as market growth is looking positive &#8211; digital OOH has moved well beyond the experimental stage and into the mainstream as a credible part of the media mix. With the Olympics looming, there are likely to be many exciting showcase opportunities to watch out for.&#8221;</p>
<p>Education programme &#8211; confirmed speakers This year&#8217;s free to attend education programme will feature an assortment of high calibre individuals from the screenmedia sector. Each has been carefully selected for their expert insight, specialist fields and well-conceived, bespoke presentation submissions, which demonstrate academic intelligence balanced with practical knowledge, guidance and real-life examples.</p>
<p>Speakers will include Chris Gorell Barnes, CEO of Adjust Your TV, Tim Huckaby, Chairman and Founder of InterKnowlogy and Actus Interactive Software, Nancy Radermecher, President of John Ryan, Carolyn Nugent, Head of UK Digital at Kinetic Worldwide, Paul Skeldon, Editor of M-Retailing, Jeremy Gavin, CEO/Head Content Chef at Screenfeed, Danielle Pinnington, Managing Director of Shoppercentric, Steve Cox, Marketing Director at JC Decaux Airport, Rob Thurner, Mobile marketing consultant, trainer and speaker, Alfio Pozzoni, Director of Research and Innovation at Fabrica, Giovanni Flore, Benetton Live Windows Project Manager at Fabrica, Nikki Baird, Managing Partner, RSR Research, and Bruno Zamborlin, Goldsmiths College, University of London/IRCAM &#8211; Centre Pompidou. Speaker biographies, photos, presentation titles and summaries will be available on the Screenmedia expo 2012 website.</p>
<p>The following companies will also be participating, with speakers to be confirmed: Ogilvy Digital Labs, Clear Channel, Smartbomb, Total Immersion, Grand Visual, iTaxiTop and Intel.</p>
<p>The four programme tracks of the education programme are designed to provide visitors with high-quality thought leadership that can be used to move their respective businesses or projects forwards.</p>
<p>* #1: Connected Screenmedia &#8211; covers the &#8216;value exchange&#8217; between the screen and viewers/users and considers how screenmedia can work collaboratively with the multiple devices, platforms and apps that consumers are using as part of their daily lives. * #2: Connected Content &#8211; considers exactly what gets viewers, users, brands and advertisers engaged and excited. It will showcase, explore and explain how to create innovative screenmedia experiences that push creative and technical boundaries. * #3: Interactive Connection &#8211; evaluates the role interaction plays in creating an enhanced user experience and how this interaction generates insight that can be used for marketing and commercial benefit. * #4: Smart Connections &#8211; explores what data screenmedia networks could and should be using to deliver real-time communication to audiences and generate response. It will examine how applying rules to data use allows screenmedia networks to react quickly and efficiently to mission critical changes.</p>
<p>The Screen &#8211; London bus tour The Screen will once again be working in partnership with Screenmedia expo to offer a unique occasion for visitors to tour two of London&#8217;s major digital signage and DOOH environments. On Tuesday 15th May, the afternoon prior to the opening of the expo, The Screen will hold a special briefing and bus tour to Westfield Stratford City followed by the London Olympic Park. The Westfield tour will be hosted by experts and operators involved in the running of the retail, media and technology on site. Although not all venues in the Olympic Park are open to the public, tour attendees will benefit from a fascinating insight into the future role of digital signage technologies in designing urban and sporting landscapes.</p>
<p>A series of workshops and seminars will also run alongside the expo. Details will be announced soon.</p>
<p>To submit a speaker proposal or to ask any questions relating to the education programme channels, please contact <a href="mailto:chris.heap@imperativegroup.com">chris.heap@imperativegroup.com</a>. For further information about Screenmedia expo 2012 in general, including stand booking, sponsorship, cooperation possibilities and special offers, please contact <a href="mailto:mark@screenevents.co.uk">mark@screenevents.co.uk</a>. Testimonials, videos and 2012 registration information can be accessed via <a href="http://www.screenevents.co.uk/screenexpo2011." >www.screenevents.co.uk/screenexpo2011.</a> To keep up to date with the latest 2012 expo news and developments, follow LinkedIn: #ScreenMediaExpo and Twitter: twitter.com/ScreenMediaExpo.</p>
<p>- Ends -</p>
<p>About Screenmedia expo Organised by Screen Events Ltd, Screenmedia expo showcases the very best in innovative digital place based media used for delivering visual messages that combine the influence of mass advertising with the accuracy of niche marketing.  Launched in 2006, the expo is attracting growing interest and international popularity every year, pulling in an audience of supplier and user communities from every major vertical in the digital signage and DOOH sector.  Screenmedia expo 2011 delivered 3191 visitors &#8211; 30% from outside UK. The 2012 expo will take place at London&#8217;s Earls Court 2, 16-17 May. Visit <a href="http://www.screenevents.co.uk/screenexpo2011." >www.screenevents.co.uk/screenexpo2011.</a></p>
<p> Press contact: Beky Cann Neesham Public Relations Tel: +44 (0) 1296 628180 Email: <a href="mailto:bekyc@neesham.co.uk">bekyc@neesham.co.uk</a></p>
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		<title>Avnet Memec Launches Energy-Harvesting Evaluation Platform</title>
		<link>http://www.neesham.co.uk/avnet-memec-launches-energy-harvesting-evaluation-platform/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=avnet-memec-launches-energy-harvesting-evaluation-platform</link>
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		<pubDate>Tue, 14 Feb 2012 12:40:02 +0000</pubDate>
		<dc:creator>Jenny Timms</dc:creator>
				<category><![CDATA[Avnet MEMEC]]></category>

		<guid isPermaLink="false">http://www.neesham.co.uk/?p=1262</guid>
		<description><![CDATA[Embedded World 2012, Nuremberg, booth, No. 122 in hall 4A Evaluation Platform developed with Maxim Integrated Products and Energy Micro Poing, Germany, 14 February 2012 – Avnet Memec is launching a new energy-harvesting evaluation platform at Embedded World 2012. Based &#8230; <a href="http://www.neesham.co.uk/avnet-memec-launches-energy-harvesting-evaluation-platform/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Embedded World 2012, Nuremberg, booth, No. 122 in hall 4A</p>
<p>Evaluation Platform developed with Maxim Integrated Products and Energy Micro</p>
<p>Poing, Germany, 14 February 2012 – Avnet Memec is launching a new energy-harvesting evaluation platform at Embedded World 2012. Based on the 32-bit Cortex-M3 EFM32 Gecko microcontroller from Energy Micro and the MAX17710 energy-harvesting charger and protector from Maxim Integrated Products (Maxim), the platform allows developers to easily access the most efficient semiconductor and energy-harvesting solutions on the market. The self-powered platform is suitable for applications such as home and building automation, smart metering, industrial automation, health and fitness electronics, and emerging applications, specifically in the domain of wireless sensor networks.</p>
<p>“Avnet Memec specializes in providing leading-edge technology to a large customer base in Europe. The new energy-harvesting platform is just another example of how we can help reduce the entry barrier of such ground-breaking technologies,” explained Steve Haynes, President at Avnet Memec. “We aim to be the leading distributor in the energy harvesting market, which is estimated to be more than 4 billion USD within the next decade. We are offering the best product lines in this domain with the two true leaders in energy friendly innovation: Maxim and Energy Micro.”</p>
<p>The energy-harvesting evaluation platform consists of two major components. The MAX17710 evaluation kit (MAX17710EVKIT) contains all the components necessary to evaluate the performance of Maxim’s energy-harvesting charger and protector. This kit plugs directly into the EFM32 Tiny Gecko Starter Kit from Energy Micro, and powers the energy friendly EFM32TG840F32 Gecko microcontroller.</p>
<p>The MAX17710 is the industry&#8217;s first IC to integrate all of the power-management functions for ambient energy harvesting, as well as for charging and protecting the THINERGY® Micro-Energy Cell (MEC) from Infinite Power Solutions (IPS) which is embedded on the EVKIT. Operating at an ultra-low current level, the MAX17710 accepts energy from a variety of poorly regulated energy harvesting sources with output levels ranging from 1µW to 100mW. A boost regulator circuit charges the energy-storing cell from a source as low as 0.75V (typ). An internal regulator protects the cell from overcharging.  Output voltages supplied to the target applications are regulated using an efficient adjustable low-dropout (LDO) linear regulator with selectable voltages of 3.3V, 2.3V, or 1.8V. The output regulator operates in a selectable high-power or low-power mode to minimize drain of the MEC. Internal voltage protection prevents the MEC from over discharging.</p>
<p>“Maxim strongly believes that energy-harvesting solutions are enabling autonomous, perpetually powered solutions,” said Kuo-Chang Chan, Field Applications Director at Maxim. ”Working with the specialized distributor Avnet Memec and Energy Micro, a leader in ultra-low-power microcontrollers, will greatly accelerate the adoption of energy harvesting technologies.”</p>
<p>The EFM32 Tiny Gecko microcontrollers are part of the 160-device-strong EFM32 microcontroller family, ranging from 4KB to 1024KB of Flash memory and with packages from 24 to 120 pins. All products integrate the “Gecko technology,” which ensures very low active power consumption down to 150µA/MHz, a highly efficient ARM Cortex-M3 processor at 1.25DMIPS/MHz, an extremely short wake-up time of only 2µs, and a 900nA current consumption in deep sleep mode while the real-time counter, memory retention, brownout detection, and power-on-reset are enabled.</p>
<p>“Avnet Memec’s energy-harvesting evaluation platform will significantly reduce the development time while applying energy harvesting,” said Jürgen Hoika, Vice President Sales EMEA at Energy Micro. “Avnet Memec’s specialized approach helps the customer get premium technical support while using this platform. And a component like Maxim’s MAX17710 is a key enabling product, due to its very low quiescent current.”</p>
<p>EFM32 Gecko microcontrollers offer autonomous and ultra-low power peripherals. This includes a 12-bit ADC that consumes a maximum of 350µA, and a peripheral flex system, which provides autonomous interaction of peripheral events and actions in deep sleep mode without the CPU being active. The Tiny Gecko also offers the Low Energy Sense interface (LESENSE), which allows users to monitor sensors with a consumption of about 1µA.</p>
<p>For energy-conscious designers, the evaluation platform includes the Advanced Energy Monitoring system, enabling unique on-board energy and supply-voltage profiling without additional tools. A built-in SEGGER J-Link debugger makes it easy to perform debugging and target programming of the free LESENSE demos, which include a light sensor, inductive and capacitive touch sensors, and an 8&#215;20 segment LCD. The free Simplicity Studio software makes all required documentation, the software and code library, and demos easy to access for those who use the energy-harvesting platform.</p>
<p>The energy-harvesting evaluation platform will be launched at Embedded World. A live demo will be shown at Avnet Memec’s booth, no. 122 in hall 4A. For more information please contact your local Avnet Memec office or Felix Reinwald (felix.reinwald@avnet-memec.eu)</p>
<p>About Avnet Memec Avnet Memec, a business unit of Avnet Electronics Marketing EMEA, is a highly specialised semiconductor distributor, operating on a pan-European basis and employing a significant number of engineers to support customers’ design efforts. Avnet Memec specialises in highly innovative suppliers and technologies, which will help a variety of customers to differentiate their designs. Its area of specialisation extends from Analog and Microcontrollers to RF, Datacom and Networking. The business unit operates out of 31 offices in 19 European countries and represents major semiconductor franchises on a pan-European basis. <a href="http://www.avnet-memec.eu" >www.avnet-memec.eu</a></p>
<p>Press Contact: Nicki Langley &#8211;  Neesham Public Relations Tel: +44 (0) 1622 210080 Email: <a href="mailto:nickil@neesham.co.uk">nickil@neesham.co.uk</a></p>
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		<title>New dual winding inductors for high current applications</title>
		<link>http://www.neesham.co.uk/new-dual-winding-inductors-for-high-current-applications/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-dual-winding-inductors-for-high-current-applications</link>
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		<pubDate>Tue, 14 Feb 2012 09:45:20 +0000</pubDate>
		<dc:creator>Jenny Timms</dc:creator>
				<category><![CDATA[TT electronics]]></category>

		<guid isPermaLink="false">http://www.neesham.co.uk/?p=1259</guid>
		<description><![CDATA[HM78D series extended to higher inductance, better efficiency and superior current handling in a shielded low-cost part City, Country, 14 February 2012 &#8211; TT electronics BI Technologies has extended its HM78D family of dual winding inductors with the introduction of &#8230; <a href="http://www.neesham.co.uk/new-dual-winding-inductors-for-high-current-applications/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>
<a href='http://www.neesham.co.uk/new-dual-winding-inductors-for-high-current-applications/u1218ttcom-hm78/' title='u1218ttcom-HM78'><img width="150" height="150" src="http://www.neesham.co.uk/wp-content/uploads/2012/02/u1218ttcom-HM78-150x150.jpg" class="attachment-thumbnail" alt="u1218ttcom-HM78" title="u1218ttcom-HM78" /></a>
 HM78D series extended to higher inductance, better efficiency and superior current handling in a shielded low-cost part</p>
<p>City, Country, 14 February 2012 &#8211; TT electronics BI Technologies has extended its HM78D family of dual winding inductors with the introduction of a new model series offering higher inductance, better efficiency and superior current handling in a rugged, low cost part. The new HM78D-1210 series comes in 12.5mm footprint shielded SMD packages and, in common with other HM78D models, can be configured as inductors, common mode chokes or DC/DC converters.</p>
<p>With dual windings the package is suited to a broad range of applications including DC-DC single-ended primary-inductor converters (SEPIC), non-isolated voltage regulators, point of load modules, LED drivers and I/O filter chokes.  The HM78D-1210 models offer inductance values from 4.7 to 470µH in parallel configuration; 18.8 to 1880µH in series.</p>
<p>Low resistance values ensure high-efficiency designs for SEPICs, whilst the high current ratings enable designers to save space on the PCB. Maximum DC resistance ranges from 0.014 to 0.57ohm with leads connected in parallel, 0.056 to 2.28ohm in series. In parallel, rated current is from 1.22 to 10.6A, with saturation currents 1.8A to 18.0A. Equivalent ratings in series mode are half these values.</p>
<p>Housed in rugged and cost-efficient packages, the lead-free devices feature shielded construction to enhance EMI performance. Operating temperature ranges from -40°C to +125°C and the inductors are supplied in tape-and-reel format for automated production.</p>
<p>For further information and data sheet downloads please visit:  <a href="http://www.bitechnologies.com/pdfs/hm78D.pdf" >http://www.bitechnologies.com/pdfs/hm78D.pdf</a> or contact the TT electronics North America Sales Office at <a href="mailto:sales@ttelectronics-na.com">sales@ttelectronics-na.com</a>. (or European at <a href="mailto:sales@ttelectronicseurope.com">sales@ttelectronicseurope.com</a> )</p>
<p>-  ends  -</p>
<p>About TT electronics PLC TT electronics plc is a focused, global electronics group supplying leading manufacturers in the defence, aerospace, medical, transportation and industrial markets. The Group consists of four divisions:  Components, Sensors, Secure Power and Integrated Manufacturing Services, each delivering technology, products and services to customers in target markets worldwide. TT electronics plc operates from headquarters based in Weybridge, Surrey, with more than 20 global manufacturing locations and more than 6,000 employees worldwide. Additional information is available from our corporate website: <a href="http://www.ttelectronics.com/" >http://www.ttelectronics.com/</a></p>
<p>Press Contact: Nicki Langley, Neesham PR Tel: +44 (0) 1296 628180, Email: <a href="mailto:nickil@neesham.co.uk">nickil@neesham.co.uk</a></p>
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		<title>Authenticity is king in social networking</title>
		<link>http://www.neesham.co.uk/authenticity-is-king-in-social-networking/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=authenticity-is-king-in-social-networking</link>
		<comments>http://www.neesham.co.uk/authenticity-is-king-in-social-networking/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 11:39:52 +0000</pubDate>
		<dc:creator>Peter van der Sluijs</dc:creator>
				<category><![CDATA[Commentary]]></category>

		<guid isPermaLink="false">http://www.neesham.co.uk/?p=1257</guid>
		<description><![CDATA[coolux Media Systems has the best structured and most effective social networking strategy of any business-business technology company I’ve seen. Coolux provides real-time, on-location media control, compositing, editing, and 3-D image processing solutions, and its three-tier online approach is open &#8230; <a href="http://www.neesham.co.uk/authenticity-is-king-in-social-networking/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.coolux.de/">coolux</a> Media Systems has the best structured and most effective social networking strategy of any business-business technology company I’ve seen. Coolux provides real-time, on-location media control, compositing, editing, and 3-D image processing solutions, and its three-tier online approach is open to all, but directs resources to where they are needed.</p>
<p>I had a fascinating meeting with Hans Stucken, marketing and communications director, at ISE in Amsterdam last week, who explained that coolux uses Facebook and NING to complement its well-established support forum and give customers, partners and other stakeholders access appropriate to their level of engagement. The three layers have evolved over a number of years, based on the efforts of coolux customer facing team.</p>
<p>Hans described the <a href="http://de-de.facebook.com/pages/coolux/244579172361">coolux Facebook</a> page as the ‘local pub’ where anyone at all can meet and interact. The next tier is the <a href="http://forum.coolux.de/">coolux user forum</a>, which has been going a great many years, well before social media became a buzzword. The key here is that every issue raised is attended to promptly by coolux support engineers. Why raise an issue anywhere else when you can get an authoritative and swift solution here? No sneaky outsourcing of technical support to customers for coolux.</p>
<p>The closest level of online engagement is <a href="http://cooluxconnect.ning.com/">coolux connect</a>, Coolux own social network built on <a href="http://uk.ning.com/">Ning</a>. This network is exclusively dedicated to professional users with relevant skills and experience. Each signup is individually approved by coolux, and acceptance criteria include undergoing the company’s advanced training. It provides its members with a slightly exclusive way of relating to each other professionally. The content that can be freely viewed so that it also provides a great showcase for members as well as for coolux.</p>
<p>“The keyword to all of our endeavours is authenticity,” Hans believes. I think that’s why it works.</p>
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		<title>Panphonics delivers directional sound concept at United Spaces</title>
		<link>http://www.neesham.co.uk/panphonics-delivers-directional-sound-concept-at-united-spaces/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=panphonics-delivers-directional-sound-concept-at-united-spaces</link>
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		<pubDate>Wed, 01 Feb 2012 13:15:12 +0000</pubDate>
		<dc:creator>Jenny Timms</dc:creator>
				<category><![CDATA[Press releases]]></category>

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		<description><![CDATA[ISE 2012, Amsterdam, 31st January – 2nd February Stand: #10K113 Directional Audio creates limited sound zones in open-plan commercial office space Tampere, Finland, 1 February 2012 – Panphonics, the directional audio expert, has supplied its Sound Shower® directional audio speakers &#8230; <a href="http://www.neesham.co.uk/panphonics-delivers-directional-sound-concept-at-united-spaces/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>
<a href='http://www.neesham.co.uk/panphonics-delivers-directional-sound-concept-at-united-spaces/v0102pp-arenan-1-us-lexter_sm/' title='v0102pp-Arenan-1-US-lexter_sm'><img width="150" height="150" src="http://www.neesham.co.uk/wp-content/uploads/2012/02/v0102pp-Arenan-1-US-lexter_sm-150x150.jpg" class="attachment-thumbnail" alt="v0102pp-Arenan-1-US-lexter_sm" title="v0102pp-Arenan-1-US-lexter_sm" /></a>
<a href='http://www.neesham.co.uk/panphonics-delivers-directional-sound-concept-at-united-spaces/v0102pp-lounge-1-us-lexter_sm/' title='v0102pp-Lounge-1-US-lexter_sm'><img width="150" height="150" src="http://www.neesham.co.uk/wp-content/uploads/2012/02/v0102pp-Lounge-1-US-lexter_sm-150x150.jpg" class="attachment-thumbnail" alt="v0102pp-Lounge-1-US-lexter_sm" title="v0102pp-Lounge-1-US-lexter_sm" /></a>
 ISE 2012, Amsterdam, 31st January – 2nd February Stand: #10K113</p>
<p>Directional Audio creates limited sound zones in open-plan commercial office space</p>
<p>Tampere, Finland, 1 February 2012 – Panphonics, the directional audio expert, has supplied its Sound Shower® directional audio speakers to create discrete sound atmospheres within the open plan office solution provided at United Spaces in Stockholm, Sweden.  The United Spaces concept directs specific audio to specific areas to create ambience and enhance the user experience depending on how the space is used. Lexter Technology and Sound AB, a Swedish sound design company and project partner for Panphonics, used Sound Shower speakers in all public areas as they create a highly focused and directional audio footprint that delivers sound to the intended target without disturbing the surrounding area.</p>
<p>In the public lounge area, screens showing news channels and seminars are provided with Sound Shower speakers so tenants and visitors can choose to use a zone with or without audio.  Strong sound pressure levels delivered by the speakers eliminate any interference outside the sound zone and automatic volume adjustment based on ambient noise levels ensures adequate volume during peak times.</p>
<p>A directional sound arena – a debate room where conferences can be held in an open space without disturbance – is another example of the innovative use of directional audio at United Spaces.  In the corridors, directional sound is used to transmit audio content with natural sounds of the forest, shore or meadow, creating a pleasant working environment. Panphonics directional audio is also being used in digital signage applications to increase awareness of the visual messages, thereby increase advertising revenues without creating more background noise in already busy public areas.  The speakers reproduce all voices clearly, even at very low volumes, making it easy for the listener to hear and understand the audio message.</p>
<p>About Panphonics Panphonics, the global leader in directional audio technology, was established in 1997 and remains a privately held company.  It is the only company to have industrial-scale production capabilities of plane-wave technology, facilitating its directional audio loudspeakers. Recent growth has resulted in Panphonics products being adopted by several industry-leading customers. Panphonics opened a new production facility in September 2011 to enable it to keep up with global demand.</p>
<p>The company&#8217;s headquarters is located in Tampere, Finland with international sales offices located in Espoo, Finland, Amsterdam, Netherlands and USA office in Dallas,Texas.</p>
<p> Press Contact: Nicki Langley Neesham PR Tel: +44 (0) 1622 210080 Email: <a href="mailto:nickil@neesham.co.uk">nickil@neesham.co.uk</a></p>
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		<title>EnOcean Alliance Shows Innovative Wireless Products for Green Buildings at Ecobuild 2012</title>
		<link>http://www.neesham.co.uk/enocean-alliance-shows-innovative-wireless-products-for-green-buildings-at-ecobuild-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=enocean-alliance-shows-innovative-wireless-products-for-green-buildings-at-ecobuild-2012</link>
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		<pubDate>Wed, 01 Feb 2012 10:27:26 +0000</pubDate>
		<dc:creator>Neesham Team</dc:creator>
				<category><![CDATA[Press releases]]></category>

		<guid isPermaLink="false">http://www.neesham.co.uk/?p=1251</guid>
		<description><![CDATA[San Ramon (California), 1 February 2012 &#8211; The EnOcean Alliance, together with supporting partners Alpha Micro, Ecologix Controls and EnOcean, will show an impressive portfolio of wireless products on stand S400 at Ecobuild, 20-22 March 2012, ExCel London. EnOcean energy &#8230; <a href="http://www.neesham.co.uk/enocean-alliance-shows-innovative-wireless-products-for-green-buildings-at-ecobuild-2012/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>San Ramon (California), 1 February 2012 &#8211; The EnOcean Alliance, together with supporting partners Alpha Micro, Ecologix Controls and EnOcean, will show an impressive portfolio of wireless products on stand S400 at Ecobuild, 20-22 March 2012, ExCel London. EnOcean energy harvesting wireless technology enables simple integration into OEM end products. In green buildings, integrators can install devices based on EnOcean self-powered wireless sensors quickly and easily, resulting in unique flexibility, zero maintenance, and measurable energy and cost savings.</p>
<p>EnOcean&#8217;s Energy harvesting wireless technology offers the broadest compatibility with existing technical standards and users benefit from guaranteed interoperability from end manufacturers. By combining a comprehensive training programme with an extensive portfolio of design and development platforms, EnOcean has created a huge following in a very short time. The EnOcean Alliance now comprises over 250 members companies from 20 different countries and offers over 750 interoperable devices</p>
<p>The following partner companies will be sharing the EnOcean Alliance stand:</p>
<p>Alpha Micro, an independent franchised distributor of electronic components, will display wireless industrial automation solutions from Radin Radio Controls. Alpha Micro and Radin will demonstrate the patented Radin Controller with integrated EnOcean TCM 300 transceiver module. The Radin Controller  can be paired with any EnOcean-based switch or gateway for applications where the flow of liquid or gas needs to be stopped wirelessly or resumed remotely and safely,  for example by mobile phone The distributor has extensive expertise in energy management, building management and industrial communications. Its in-house software and hardware engineering group offers a comprehensive technical package ranging from simple application support through to complete, bespoke design.</p>
<p>Ecologix Controls, one of the Alliance&#8217;s newest members, will be presenting a self-powered CO2, temperature and humidity sensor t alongside its Eco-Sphere Energy Manager. These products allow users to streamline the operational costs of their buildings, meet regulatory compliance, manage operating risks and drive sustainability. All products are fully EnOcean compliant, easy and low cost to install and, where possible, operate entirely without batteries, making them maintenance-free.</p>
<p>EnOcean GmbH will demonstrate ECO 200, the third generation of its mechanical energy converters. Combined with the PTM 330 transmitter module the result is an entire system for batteryless wireless operations. This new pairing creates an optimum basis for speedy and simple implementation of energy harvesting switching solutions. EnOcean again shows the way for new ideas for self-powered wireless switching elements &#8211; in building automation, in industry and in household appliances. At the Elektra Awards 2011, held in London in December, EnOcean received the Product Innovation award for its ECT 310 ultra-low power DC/DC converter for harvesting thermal energy. The ECT 310 module secured a winning margin of more than 26% in an Electronics Weekly readers&#8217; poll.</p>
<p>-Ends -</p>
<p>About the EnOcean Alliance Leading companies worldwide from the building sector collected to form the EnOcean Alliance and establish innovative automation solutions for sustainable building projects &#8211; and so to make buildings more energy-efficient, more flexible and lower in cost. The core technology of the Alliance is energy harvesting wireless technology for flexibly positioned and service-free sensor solutions. The EnOcean Alliance aims to standardise and internationalise the energy harvesting wireless technology, and is dedicated to creating interoperability between the products of OEM partners. More than 250 companies currently belong to the EnOcean Alliance. The headquarters of the non-profit organisation is located in San Ramon, California.</p>
<p>For further information visit <a href="http://www.enocean-alliance.org" >www.enocean-alliance.org</a></p>
<p> Press contacts: Beky Cann Neesham Public Relations T: +44 (0) 1296 628180 E: <a href="mailto:bekyc@neesham.co.uk">bekyc@neesham.co.uk</a></p>
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		<title>BrightSign BrightAuthor v2.3 Digital Signage Display Software  Now in 4 European languages</title>
		<link>http://www.neesham.co.uk/brightsign-brightauthor-v2-3-digital-signage-display-software-now-in-4-european-languages/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brightsign-brightauthor-v2-3-digital-signage-display-software-now-in-4-european-languages</link>
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		<pubDate>Tue, 31 Jan 2012 11:32:16 +0000</pubDate>
		<dc:creator>Jenny Timms</dc:creator>
				<category><![CDATA[Brightsign]]></category>

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		<description><![CDATA[BrightSign ISE 2012 Stand #10K136 Enables Non-technical BrightSign Users to Create and Manage Displays in French, German, Italian and Spanish Amsterdam, Netherlands &#8211; 31 January 2012 &#8212; Known worldwide for combining innovation with affordability, digital signage leader BrightSign® announced today &#8230; <a href="http://www.neesham.co.uk/brightsign-brightauthor-v2-3-digital-signage-display-software-now-in-4-european-languages/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>BrightSign ISE 2012 Stand #10K136</p>
<p>Enables Non-technical BrightSign Users to Create and Manage Displays in French, German, Italian and Spanish</p>
<p>Amsterdam, Netherlands &#8211; 31 January 2012 &#8212; Known worldwide for combining innovation with affordability, digital signage leader BrightSign® announced today that it has added support for four European languages to Version 2.3 of its BrightAuthor PC-based software. Now available in French, German, Italian and Spanish as well as English and Chinese; the powerful PC application is included free of charge with BrightSign’s broad line of high-definition, solid-state digital signage controllers.</p>
<p>“BrightSign’s UK office has been meeting the digital signage needs of Western Europe since 2008 through its European channel network, which includes partners in every major country in Europe,” said Jeff Hastings, BrightSign CEO.  “With BrightAuthor now available in six languages, our products are more global and more user friendly than ever before. It’s part of our commitment to help both current BrightSign customers and prospective customers who require a localised solution with affordable, easy-to-use digital signage that doesn’t sacrifice quality or reliability.”</p>
<p>According to a recent ABI Research study, North America will make up the bulk of the digital signage deployments over their 2010-2016 forecast period, followed by the Western European and the Asia-Pacific regions.</p>
<p>With multi-lingual support, BrightAuthor enables users to create, publish, update and manage digital signage displays in the language of their choice.  Designed with an intuitive, visual-based interface, the software includes templates, wizards and customisation tools that even a novice can use to cost-effectively develop and manage their own presentations. The guides make it easy to create full-screen and multi-zone playlists for looping displays without manually configuring coordinates and image sizes.  Content can be easily enhanced with features such as day-parting/scheduling, interactivity, synchronisation and simple networking.  Publishing the content is also simplified because the software automatically creates the playlist file and bundles it with the selected content, ready to drop onto an SD card for playback or delivered over a network.</p>
<p>Availability Designed to run on a standard Windows PC with Windows XP or Vista or Windows 7, plus Microsoft .Net Framework 3.5 or later, BrightAuthor v2.3 will be available free of charge to all BrightSign users in Q1 2012.  With this application, presentations can be deployed to BrightSign’s full range of BrightSign digital players and kiosk controllers including looping, interactive, network-enabled, network-enabled/interactive media players, players with built-in Wi-Fi and a free-standing tabletop display that delivers high-resolution video displays instantly without external power or wiring.</p>
<p>To help users learn the basics about its products, BrightSign offers an online Quick Start Kit, BrightSign demos and a Tutorial page. The kit includes the latest version of BrightAuthor, a Quick Start Guide and sample BrightAuthor project files for full-screen, multi-zones and interactive presentations.</p>
<p>About BrightSign BrightSign, LLC, based in Los Gatos, California, develops products and software for digital signage. BrightSign solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. Online information about BrightSign units is available at <a href="http://www.brightsign.biz." >www.brightsign.biz.</a> .biz</p>
<p># # #</p>
<p>BrightSign and the BrightSign logo are registered trademark of BrightSign, LLC in the United States and other countries. All other trademarks are trademarks or registered trademarks of their respective owners. Specifications subject to change without notice.</p>
<p>Press Contact: Peter van der Sluijs Neesham Public Relations Tel: +44 (0) 1296 628180 Email: <a href="mailto:peterv@neesham.co.uk">peterv@neesham.co.uk</a></p>
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