What we do

Neesham develops targeted programmes using a combination of the most influential online and print trade media with interactive social media: blogs, Facebook, Twitter, YouTube, LinkedIn and other channels. We also arrange events including product launches, analyst briefings, seminars and customer briefings.

Why PR?

As the use of internet and digital marketing techniques increases, a strong brand is more essential than ever to gain attention. Brand development and product promotion can benefit greatly from a consistent, well planned and implemented PR programme.

Online and print trade media provide the most powerful, cost-effective and quickest way to build a market presence, create awareness for products, technologies and services, engagement with customers and enhance your brand.

Alongside, social media has an increasing presence in business to business (B2B) communications. Forrester’s Groundswell studies discovered that 91% of B2B technology buyers read blogs, viewed videos, or listened to podcasts online, and just 5% reported that they hadn’t participate in any social activity in the last month.

The best publications have harnessed this, growing vibrant online communities around their print offering, and in some cases have now closed the print offering to focus on their online brand. They have a readership that is hard to match.

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